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Miss SA becomes Brand SA Ambassador


2 November 2020

Staff Reporter/ PretoriaLIVE

Shudufhadzo Musida, the new Miss South Africa, will be officially welcomed as ambassador of Brand SA by the Deputy Minister in the Presidency, Ms Thembi Siweya and Brand South Africa’s leadership.

Musida, will be part of a collective of ambassadors who raise the South African flag as they articulate the country identity, eyeing long-term positive reputation and global competitiveness.

The Ministry in the Presidency has oversight responsibility over Brand South Africa.

With her stated interest to raise awareness and improve understanding about mental health issues, the Deputy Minister and Miss South Africa will explore possible collaborative efforts in this domain.